Blade & Rose is the trend-setting British Childrenswear brand. Founded by mother of two, Amanda Peffer, the company now boasts Worldwide success with stockists in countries including Germany, France, Spain, Belgium, Italy, Netherlands, Greece, Japan, US, New Zealand to name a few.

While on her maternity leave with her 3 month old daughter, she realised she was constantly pulling her daughter's dress down to hide her nappy. This gave Amanda the initial idea for a solution which embraces the adorable nappy bottom. On conducting some research, Amanda soon learnt this was a gap in the market and there wasn’t anything quite right out there, this is when she decided to design a fun range of leggings around this concept.

Quality and value was at the forefront of the developmental process when designing the leggings. It was important that the fabric be durable, functional, easy to care for and most importantly that it would be kind to children’s soft skin. The initial range sold out in no time, making the quirky leggings with characters and prints on the bum and an elastic waistband Blade & Rose’s signature iconic design.

Since the brand’s birth, the Blade & Rose product range has expanded, now offering a full collection of childrenswear starting from 0-6 months to 4+ years. The full Blade & Rose collection includes tops, t-shirts, shorts, hoodies, raincoats, swimwear, shoes and accessories. All garments and accessories are available in prints which match with other items, for an adorable coordinated look which can be continuously added to. Some Blade & Rose characters include Highland Cow, Buzzy Bee, Fox and now Peter Rabbit. All Blade & Rose fabrics are certified Standard 100 by Oeko-Tex, which ensures materials are safe for babies and Children and do not contain any harmful substances.

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