Isbjörn is not a fashion trend or a studio brand. Isbjörn is a lifestyle brand and what they do, they do for real! They want to inspire and encourage young families of today to enjoy and explore the outdoors with their kids. With the Isbjörn gear, they aim to make sure that the outdoor experience will be a positive one and maybe a starting point of a longlasting relationship.
Isbjörn hope that the love and respect for the outdoors will stay with the kids when entering into their adult life. In that way they truly build the adventurers of tomorrow. It is as simple as that!